These are the two newest promotional materials, courtesy of Marvel, for their next “event”, starting in October, which just so happens to be the month following the conclusion of the whole Avengers vs. X-Men hullabaloo. As best as can be surmised, here’s another large scale event, involving at least the Avengers (Thor and Wolverine). I’m going to guess that this is the long-teased “Ultron War” and hopefully that will limit most of the action into the Avengers books (and that’s it), but there’s something bigger here.
At risk of sounding too much like the rest of the “good ol’ boys” of comics, I remember when events were used as meaningful things, as true game-changers. At the very least, they weren’t IMMEDIATELY back to back to back. And, as much as I am a Marvel-ite, this company is so totally guilty of this. Whether it is a true crossover event (a la Secret Invasion) or a branding in disguise of a crossover (Dark Reign, Heroic Age), it never ends. The books aren’t allowed to just be their own books.
In the case of the ongoing (and ongoing and ongoing) Avengers Vs. X-Men, you’ve got (according to the Wiki):
- Marvel Point One
- Avengers vs. X-Men Program (free one-shot)
- Avengers: X-Sanction #1-4
- Avengers vs. X-Men #0
- Avengers vs. X-Men #1-12
- AVX: VS #1-6
- Avengers vs. X-Men: Infinite #1, 6, 9
- Avengers #25-30
- Uncanny X-Men #11-19
- New Avengers #24-30
- Wolverine and the X-Men #9-17
- Secret Avengers #26-28
- X-Men: Legacy #266-270
- Avengers Academy #29-33
Even if you want to take out the “prologue” titles (which were pretty much irrelevant, maybe with the exception of the #0 issue), that’s 61 (!!!) books, most of which were $3.99. Even if you say that they were all $3 each, that’s a whopping $183 on this crossover. Which then loops right into another event.
Fans talk a lot about event fatigue, saying that they are just tired of buying crossover after crossover. I’ve never really felt the event fatigue myself. I am becoming acutely aware of two things, though — the lightness of the wallet and the increasing number of titles that I’m buying outside of Marvel and DC.